About

Swan is Europe’s embedded banking specialist. We empower software companies to embed banking features like accounts, cards, and payments directly into their products, under their own brand. Swan processes over €1.5 billion in monthly transactions for more than 150 companies, like Pennylane, Indy, Agicap, Libeo, and Lucca. Founded in 2019, the company has received growth capital from leading investors such as Lakestar, Accel, Creandum, Bpifrance, and Eight Roads. Swan is a principal member of Mastercard and a licensed financial institution, regulated by the French banking authority (ACPR).

Our mission

Banking belongs in business software

Many software companies already serve small businesses incredibly well: helping them send invoices, run payroll, manage inventory, and more. They’re on a mission to become the central hub for managing every aspect of business life.

But when it comes to financial workflows, there’s still a gap. Too many critical tasks like managing cash flow, tracking payments, or reconciling accounts happen outside the software, across spreadsheets, email threads, banking portals.

It’s a missed opportunity. Business software shouldn’t just record financial activity — it should run it.

To learn more about us: About Swan ; Our story.

Job description

As Field Marketing Manager for Northern Europe, your mission is to adapt and execute Swan’s marketing strategy locally—bringing global campaigns to life, tailoring messaging to market needs, and driving growth through end-user engagement.

Today, in Northern Europe we have two main markets: DACH and Benelux.

You will orchestrate marketing campaigns, support our events and communications strategy locally hand in hand with Events & Communications Managers**,** and develop customer and partner marketing initiatives to support Expansion objectives and international GTM plans.

You’ll be the local marketing expert and the go-to resource for campaign execution in your region—ensuring full alignment between the central team’s strategy and local execution.

✨ Your mission

🔁 Campaign orchestration & execution

• Define and adapt the campaign strategy for Northern Europe, aligned with Swan’s GTM and expansion priorities.
• Localize and execute campaigns across channels: email, webinars, ads, events, landing pages, social, PR, and more.
• Build and maintain campaign playbooks and toolkits to streamline execution across partner/customer types and geographies.
• Drive list building and segmentation in collaboration with the Growth and International teams.
• Own regional campaign performance: track, report, and optimize using data-driven insights.

📢 Events, Comms & Content

• Partner with the Event Management squad to plan and deliver regional events and conferences, both in-person and virtual. Work with the Communications squad to prepare local speaking engagements and media interviews.
• Collaborate with Content and PMM squads to tailor global sales assets and messaging to fit local market needs.
• Co-create region-specific content with the Content squad (e.g. blog posts, newsletters, customer stories) that reflects local trends, challenges, and regulatory changes.
• Work with Design and Growth squads to produce campaign assets that drive awareness and engagement.

🌍 Field & Partner Marketing

• Execute co-marketing initiatives with local customers / partners to increase end-user acquisition and adoption.
• Develop tailored messaging and campaign plans for key strategic accounts and industries.
• Collaborate with Country Leads and Sales to ensure campaign impact at the field level.
• Provide regular feedback to the central team on market nuances, buyer behaviour, and content performance to improve future initiatives.

Preferred experience

✨ You’re a great match if:

• You have between 2–3 years of experience in Field Marketing, Campaign Marketing, or Demand Generation in a B2B SaaS or fintech company.
  
• Experience working cross-functionally in an international environment, and willingness to travel and work with the HQ team.
  
• You have a storyteller’s mindset, you can make content sing for different audiences.
  
• Strong project management skills, able to orchestrate complex, multi-channel campaigns.
  
• You are comfortable with data analysis and tools (CRM, marketing automation, campaign reporting, etc.)
  
• Fluency in English plus native-level Dutch and/or German
  

It’s okay if you don’t tick all the boxes — don’t let imposter syndrome prevent you from applying! 🙌

Swan is committed to providing a caring work environment for all employees, regardless of age, sex, disability, sexual orientation, race, religion, or belief.

When it comes to recruitment, we’re interested in your work experience, skills, and overall personality. Because diversity makes the workplace stronger and is necessary for Swan’s success, we are intensifying efforts to incorporate concrete actions to help us improve in this area.

About Swan

✨  Perks of being a Swanee:

• Holidays: 27 days of paid leave 🏝️
  
• Hybrid remote policy: We offer the possibility of working from home for 2 days per week 🏡
• Pension plan 👴 (only for the Netherlands)
• Transport, Sports, and Meal Vouchers (varies according to location):
  • In the Netherlands, we refund your transport fees if you live further than 2.5 km from our office 🚲, and you can enjoy discounted sports subscriptions through our partnership with ClassPass 🏋
  • In Germany, you'll receive a Pxtra account with a monthly allowance for meal vouchers 🥗, transport 🚲, and benefits in kind 🏃‍♀️➡️
• Offsite: Once a year, we gather to reconnect, deep-dive into big topics, and relax 

This isn't a perk; it should be the rule, but diversity and inclusion are important at Swan. We're working hard to get better every day

✨ Our values:

Swan’s core values guide our actions daily. Individually, they may seem obvious, but together, they form a unique culture.

Simplicity: Leonardo Da Vinci said: “simplicity is the ultimate sophistication.” If something's convoluted or confusing, we work extra hard to break it down. - Making complex things simple is what we do.

Long Term: We always play the long game, whether it's to support our partners in their growth journey, or make tangible commitments to climate action.

Excellence: We are a team of experts who consistently go all out to create pixel-perfect banking services and exceed our partners' expectations— whatever it takes.

Be Human: We believe in the power of kindness and the importance of acting with integrity. But embracing our humanity extends beyond interpersonal interactions, it means caring about greater issues that affect our planet.

You can find out more about our culture.

Recruitment process

• A 30-minute video call with our Talent Acquisition Manager to learn about your background, understand your career goals, and answer any questions you may have.
  
• An interview with Constance, our Lead Marketing.
  
• A take-home case study followed by a panel presentation with Contance and one of the Country Leads.
  
• A peer interview with Alina, our Product Marketing Manager.
  
• A final interview with Joel, our VP Marketing.